Stories

featured image thumbnail for post How To Use Loss Aversion to Drive Sales

How To Use Loss Aversion to Drive Sales
Humans hate losing. Whether it’s a game or a possession. We can’t stand loss. It’s what creates that sinking feeling after an argument with a friend, and butterflies while the roulette wheel is…
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featured image thumbnail for post Toygaroo - 'The Netflix of Toys'

Toygaroo - 'The Netflix of Toys'
Toygaroo shot to fame on Shark Tank when it gained the backing of two investors, Mark Cuban and Kevin O'Leary. Nikki Pope, founder of Toygaroo initially pitched the sharks asking for $100,000 in…
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featured image thumbnail for post How Fortnite Executed a Perfect Launch

How Fortnite Executed a Perfect Launch
Epic Games is experienced in creating and launching games with huge marketing budgets, but recently they took a different approach. fortnite marketing Fortnite was an unknown and untested game meaning…
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featured image thumbnail for post Intermittent Fasting - Complete Guide

Intermittent Fasting - Complete Guide
Would you skip breakfast if it gave you the chance to live longer? I skipped breakfast this morning, skipped my 11am snack and have been doing so for the last three years. intermittent fasting My…
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featured image thumbnail for post Plato's Allegory of the Cave ft. Blockbuster and Netflix

Plato's Allegory of the Cave ft. Blockbuster and Netflix
Former Blockbuster CEO John Antioco must cringe every time he hears the word "streaming". That's because 19 years ago he got approached by Reed Hastings. Hastings was looking for $50 million to sell…
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featured image thumbnail for post Arnold's Early Road to Mr Olympia - Mindset of A Champion.

Arnold's Early Road to Mr Olympia - Mindset of A Champion.
When trying to create businesses we often read about successful founders and companies. This makes sense as they have done what we're trying to do. But there is a lot to learn from other fields…
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featured image thumbnail for post Not Being Able to Code Is No Longer An Excuse.

Not Being Able to Code Is No Longer An Excuse.
Until about a decade ago creators were crying-out for a technical co-founder; one who could build a product from an idea, add a little flair and overcome technical glitches. no code Why code is no…
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featured image thumbnail for post How You Do Anything Is How You Do Everything

How You Do Anything Is How You Do Everything
President Andrew Johnson was born in a log cabin to virtually illiterate parents. His father, a hotel porter and bank janitor, passed away trying to save his two wealthy employers from drowning…
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featured image thumbnail for post Deliberate Practice - The Only Method You Need To Succeed

Deliberate Practice - The Only Method You Need To Succeed
Wolfgang Amadeus Mozart is considered the greatest composer ever. At three-years-old he played cords on the piano, could compose at five and finished his first opera at 14. deliberate practice “The…
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featured image thumbnail for post How The North Face 'hacked' Wikipedi

How The North Face 'hacked' Wikipedi
"How can a brand be the first on Google without paying anything for it?". Is a question The North Face asked at the start of video they released in April. They go on to claim they reached “the top of…
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featured image thumbnail for post Time Vs. Money Vs. Status

Time Vs. Money Vs. Status
This post evaluates 3 case studies an their results to determine whether focusing on time or money will suit your business better. Time Vs. Money Vs. Status Brands often position themselves around how…
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featured image thumbnail for post First Principles Thinking - How Elon Musk's Mind Works

First Principles Thinking - How Elon Musk's Mind Works
Elon Musk loves to tweet. Normal CEO's worry about saying anything controversial... Not Elon. First Principles Thinking Musk's humorous social media posts are not the only benefit of his open nature…
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featured image thumbnail for post Break a Habit (The Scientific Approach)

Break a Habit (The Scientific Approach)
Despite good intentions, we often fail to break bad habits. How to break a habit To reach your goals you will have to do more than just create new habits. You also need to figure out which habits are…
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featured image thumbnail for post Warren Buffett's 5/25 Rule (And How You Can Implement)

Warren Buffett's 5/25 Rule (And How You Can Implement)
The "Oracle of Omaha", also known as Warren Buffett is the most prolific investor of our generation. In 2013 he made $37 million per day, and has some interesting methods of working and staying…
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featured image thumbnail for post When The 80/20 Principle Becomes Dangerous

When The 80/20 Principle Becomes Dangerous
Jeff Bezos is the founder of Amazon. He started his career on Wall Street where he spent 8 years climbing the corporate ladder, culminating in his appointment as a senior vice president, before…
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featured image thumbnail for post What happened to Netscape? The original internet browser of the 90's.

What happened to Netscape? The original internet browser of the 90's.
What Happened to Netscape? In the 1990’s, what was it like to search the web? Well, at that time, people only used a few browsers because they had had limits when it came to showing information back…
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featured image thumbnail for post Habits of Successful Founders and Entrepreneurs

Habits of Successful Founders and Entrepreneurs
Why is it that some people succeed and some people seem to struggle? What successful people know is that if you want to grow, either personally or professionally, it starts with good habits. Nearly…
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featured image thumbnail for post Habits: A Scientific Guide to Creating Sticky Habits (+Break Bad Ones)

Habits: A Scientific Guide to Creating Sticky Habits (+Break Bad Ones)
Habits are the building blocks of success. We are easily deceived into thinking that the most successful people are just lucky or born with an intelligence we can't achieve. Habits - A Scientific…
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featured image thumbnail for post How Do You Keep A Remote Team Motivated? (6 Expert Opinions)

How Do You Keep A Remote Team Motivated? (6 Expert Opinions)
Keeping a team engaged that you can be hundreds or thousands of miles away is tricky. When you cant physically stand in the same room as a coworker, it can be difficult to communicate and build…
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featured image thumbnail for post How Long Does It Actually Take To Form A Habit (A Scientific Approach)

How Long Does It Actually Take To Form A Habit (A Scientific Approach)
Maxwell Maltz often found his patients weren't happy after plastic surgery. Dr. Maltz noticed that the post-surgery blues occurred for around 21 days until a patient got used to their adjusted body…
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featured image thumbnail for post Time Management - The Scientific Guide To Get Your Time Back

Time Management - The Scientific Guide To Get Your Time Back
Feeling overwhelmed stems from not being clear about what your goals are. Managing you time more efficiently will help reduce stress and get more done in less time. "There is nothing as useless as…
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