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Ecommerce

Interviews and Case Studies With Ecommerce Founders About How They Achieved Their Success and What Their Plans Are For The Future.

How A Skin Cancer Diagnosis Forged A New Business

How A Skin Cancer Diagnosis Forged A New Business
Members Public

You are planning to be out in the sun all day, so you pop on your favorite shirt and apply sunscreen to your arms, neck and face. But, what most people don’t consider is the sun protective qualities of the shirt itself. Did you know that UV rays can

Rachel Steinford
Rachel Steinford
Interview
Revolutionizing the Sports Recovery Landscape Using CBD

Revolutionizing the Sports Recovery Landscape Using CBD
Members Public

DEFY was a percolating idea that eventually turned into a light bulb. The concept of CBD kept showing up for us over the course of 2 years until we finally listened, like it was meant to be. Once we validated that the benefits of CBD were real, a lightbulb went

Rachel Steinford
Rachel Steinford
Interview
Preventing Use Of Over 5,000,000 Plastic Straws By Providing A Bamboo Alternative

Preventing Use Of Over 5,000,000 Plastic Straws By Providing A Bamboo Alternative
Members Public

Plastic straws take hundreds, sometimes thousands of years to actually break down. Every plastic straw ever used still exists today. They pollute our waterways, oceans and landfills every single day; here in Australia and around the world. They are unrecyclable and do not biodegrade leading to long-term pollution of our

Rachel Steinford
Rachel Steinford
Interview
How We Succeeded in Creating Plant-Based Frozen Smoothies

How We Succeeded in Creating Plant-Based Frozen Smoothies
Members Public

The inspirational spark for Sweet Nothings originally came from my children. After running a company for 15 years, I was ready to start a new project and realized that the challenge I faced of finding healthy, delicious snacks for my family was a reflection of a broader epidemic of unhealthy

Rachel Steinford
Rachel Steinford
Interview
How We Started Creating Handcrafted Leather Men's and Women's Shoes for an Affordable Price and Sold 5,000 Pairs

How We Started Creating Handcrafted Leather Men's and Women's Shoes for an Affordable Price and Sold 5,000 Pairs
Members Public

Starting Qüero Shoes was a lightbulb moment! Three years ago, while participating in a global thinktank based in Madrid, my wife and co-founder, Monica, and I discovered, just steps from a park, a newly established shoe business offering beautiful, handmade shoes, but at a fraction of the price offered just

Rachel Steinford
Rachel Steinford
Interview
How we sold 10,000 bags of dog treats in our first month

How we sold 10,000 bags of dog treats in our first month
Members Public

The idea behind came to us near the close of 2018 after one of our founder’s dogs died unexpectedly from a form of terminal cancer. This tragedy encouraged us to learn more about pet health. As pet owners, we realized that there is an overwhelming amount of conflicting opinions

Rachel Steinford
Rachel Steinford
Interview
How I Started My Skincare Company That Allows Customers to Choreograph Their Own Skincare Routine

How I Started My Skincare Company That Allows Customers to Choreograph Their Own Skincare Routine
Members Public

Jordan Samuel Skin was definitely a light bulb moment. After working in the industry as a hands-on aesthetician and trainer for a large skincare company, I saw and experienced the overwhelming confusion and frustration of customers. I set out to create something fun AND creative by encouraging people to choreograph

Rachel Steinford
Rachel Steinford
Interview
How I Started A Non-Alcoholic Beer Company

How I Started A Non-Alcoholic Beer Company
Members Public

It was a very gradual decision validated through several years of operating an online business closely aligned with what Partake Brewing is today and receiving feedback from real customers who wanted the products that Partake Brewing now makes. Our first Partake Brewing customers came from the customer base we established

Rachel Steinford
Rachel Steinford
Interview

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