tools loved for building startups

What Tools and Apps Are Founders using to Grow Their Companies?


Nathan Grieve

Books
Overview

29 Tools

Mostly free

Used By Founders

Enhance Workflow

We often get asked what we software we use to run this site and also what tools the companies we interview use. Today, I'm going to share all of the tools we use and some additional ones that come a lot in interviews.

Here is a list of the 29 tools we use and have most often seen founders use to take businesses from idea to actual revenue. I've included two books come up in interviews a lot and personally love.

Website Builder

  • Webflow - This what we use to run this site. It is customisable, fast and has great ecommerce features (and you can customise the checkout).

BOOKS

  • Hooked - My favourite start-up book, it goes into to detail on how to build habit-forming products that keep people coming back.
  • Traction - Gabriel Weinberg and Justin Mares discuss 19 channels to gain traction (customers) for a product or service, and we tend to only look at a few we might be familiar with.

KEYWORDS

COMPETITOR RESEARCH

EMAIL PROVIDERS

  • Email Octopus - Free up to 2,500 subscribers
  • Klaviyo - Perfect for ecommerce stores who need automation

OUTREACH

  • Hunter - Finding and verifying emails. Find the right people and don't bounce.

AVOID DISTRACTION

MEDIA COVERAGE

COLOUR PICKER

  • Colour Hunt - Helps with finding a brandable colour palette.

FREE LEGAL DOCS

SOCIALS

  • Loomly - Social Media Automation

ANALYTICS + REPORTING

OUTSOURCING

IMAGE EDITORS

  • Canva - Great free plan for editing photos and creating logos
  • Placeit - Mockups for designs and products
  • Tiny JPG - JPEG and PNG compression
  • Compressor.io - Reduce image size by around 90%

This list will continue to grow so please reach out with any tools you love and I will check them out!