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Stories

Looking into the stories of successful businesses. We delve deeper into the stories behind interesting topics

How Tesla Became a Household Name With $0 Spent On Traditional Advertising
Members Public

Everyone has heard of Tesla, but few will remember seeing a display ad from them. Elon does marketing differently. Instead of relying on paid ads - the go-to strategy for most well-funded startup - Musk relies on a different strategy, one that very few can pull off. Take People On

Nathan Grieve
Nathan Grieve
Stories

Deliberate Practice - The Only Method You Need To Succeed
Members Public

Wolfgang Amadeus Mozart is considered the greatest composer ever. At three-years-old he played cords on the piano, could compose at five and finished his first opera at 14. “The miracle which God let be born in Salzburg” is how Mozart's father described him. Deliberate PracticeWas Mozart born with his talent?

Richard Bagnell
Richard Bagnell
Stories

How To Use Loss Aversion to Drive Sales
Members Public

Humans hate losing. Whether it’s a game or a possession. We can’t stand loss. It’s what creates that sinking feeling after an argument with a friend, and butterflies while the roulette wheel is spinning. The larger the potential loss, the greater the pressure to prevent it in

Richard Bagnell
Richard Bagnell
Stories

Toygaroo - 'The Netflix of Toys'
Members Public

Toygaroo shot to fame on Shark Tank when it gained the backing of two investors, Mark Cuban and Kevin O'Leary. Nikki Pope, founder of Toygaroo initially pitched the sharks asking for $100,000 in exchange for 10% equity, however the sharks ended up taking 35% for $200,000. Netflix For

Richard Bagnell
Richard Bagnell
Stories

How Fortnite Executed a Perfect Launch
Members Public

Epic Games is experienced in creating and launching games with huge marketing budgets, but recently they took a different approach. Fortnite was an unknown and untested game meaning they couldn't pump hundreds of millions into the launch. Fortnite Marketing StrategyEpic Games is experienced in creating and launching games with huge

Richard Bagnell
Richard Bagnell
Stories

Plato's Allegory of the Cave ft. Blockbuster and Netflix
Members Public

Former Blockbuster CEO John Antioco must cringe every time he hears the word "streaming". That's because 19 years ago he got approached by Reed Hastings. Hastings was looking for $50 million to sell the company he created - Netflix. At the time, it was a DVD mailing service with grand

Richard Bagnell
Richard Bagnell
Stories

Arnold's Early Road to Mr Olympia - Mindset of A Champion.
Members Public

When trying to create businesses we often read about successful founders and companies. This makes sense as they have done what we're trying to do. But there is a lot to learn from other fields... Arnold Schwarzenegger Road to mr Olympia What happened in 1947?Arnold Schwarzenegger was born in

Richard Bagnell
Richard Bagnell
Stories

Not Being Able to Code Is No Longer An Excuse.
Members Public

Until about a decade ago creators were crying-out for a technical co-founder; one who could build a product from an idea, add a little flair and overcome technical glitches. Why code is no longer needed. No code startups If you have ever been put off starting a company because you

Richard Bagnell
Richard Bagnell
Stories

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