Stories
Looking into the stories of successful businesses. We delve deeper into the stories behind interesting topics
How To Create The Dog Portrait Your Pup Deserves
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Creating a portrait of your dog made is a personal experience. You are creating a memory that can last a life time and one that will make you smile every time you walk by if you get it right! So it is important to get it right. Credit: Impersonate MeMany
How Tesla Became a Household Name With $0 Spent On Traditional Advertising
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Everyone has heard of Tesla, but few will remember seeing a display ad from them. Elon does marketing differently. Instead of relying on paid ads - the go-to strategy for most well-funded startup - Musk relies on a different strategy, one that very few can pull off. Take People On
Deliberate Practice - The Only Method You Need To Succeed
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Wolfgang Amadeus Mozart is considered the greatest composer ever. At three-years-old he played cords on the piano, could compose at five and finished his first opera at 14. “The miracle which God let be born in Salzburg” is how Mozart's father described him. Deliberate PracticeWas Mozart born with his talent?
How To Use Loss Aversion to Drive Sales
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Humans hate losing. Whether it’s a game or a possession. We can’t stand loss. It’s what creates that sinking feeling after an argument with a friend, and butterflies while the roulette wheel is spinning. The larger the potential loss, the greater the pressure to prevent it in
Toygaroo - 'The Netflix of Toys'
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Toygaroo shot to fame on Shark Tank when it gained the backing of two investors, Mark Cuban and Kevin O'Leary. Nikki Pope, founder of Toygaroo initially pitched the sharks asking for $100,000 in exchange for 10% equity, however the sharks ended up taking 35% for $200,000. Netflix For
How Fortnite Executed a Perfect Launch
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Epic Games is experienced in creating and launching games with huge marketing budgets, but recently they took a different approach. Fortnite was an unknown and untested game meaning they couldn't pump hundreds of millions into the launch. Fortnite Marketing StrategyEpic Games is experienced in creating and launching games with huge
Plato's Allegory of the Cave ft. Blockbuster and Netflix
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Former Blockbuster CEO John Antioco must cringe every time he hears the word "streaming". That's because 19 years ago he got approached by Reed Hastings. Hastings was looking for $50 million to sell the company he created - Netflix. At the time, it was a DVD mailing service with grand
Arnold's Early Road to Mr Olympia - Mindset of A Champion.
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When trying to create businesses we often read about successful founders and companies. This makes sense as they have done what we're trying to do. But there is a lot to learn from other fields... Arnold Schwarzenegger Road to mr Olympia What happened in 1947?Arnold Schwarzenegger was born in
